Plug-in Finance & Ops for Retail

Strategic expertise and hands-on execution, without the full-time overhead.

We step in to handle the operational complexity - finance, people-ops, strategic support - so you can focus on what you actually do best: building your brand and growing revenue.

When you work with us, you get experienced operators embedded in your business. Focused on fixing what's broken and building what scales.

Our Work
Meet the Team

We’re there for when you need more than you’ve got.

You're growing. Or restructuring. Or finally ready to stabilise.


Either way, you need more capacity, but committing to permanent hires right now doesn't feel right.

That's where we come in.

We're the team you bring in during the sticky bits - growth spurts, restructures, expansions, pivots.

We work alongside you, plug the gaps with finance expertise, operational ‘muscle’, people support or even a strategic right-hand.

What We Do

  • An accountant isn't enough. You need real commercial partnering.

    We deliver monthly reporting, margin analysis, and cash flow forecasting that actually reflects the complexity of multi-channel retail. We handle everything from bookkeeping and payroll to FD support, and give you the insights you need to make confident decisions about pricing, expansion, and profitability.

    Including:

    • Monthly management accounts tailored to retail metrics

    • Sales, margin and stock analysis across channels, products, and customer segments

    • Driver-based business planning and budgeting

    • Cash flow forecasting for expansion planning and seasonal working capital

    • Unit economics analysis (CAC, LTV, contribution margin by channel)

    • Multi-channel revenue reconciliation (Shopify, marketplaces, wholesale, subscriptions)

    • Inventory accounting and cost of goods sold tracking

    • Returns and refunds P&L impact analysis

    • Sale preparation including financial due diligence support

    • Investor and board reporting packages

    • Business rates optimisation and relief applications

    • VAT complexity resolution for mixed revenue streams

    • Integration management across Shopify, Stripe, GoCardless, and accounting platforms

  • HR platforms give you templates and standard advice. We help you build teams that scale.

    You need People-Ops infrastructure that works for retail's unique challenges - seasonal peaks, store teams, commission structures, and flexible working patterns. We help with everything from recruitment and onboarding to retention strategies and performance management, so your team stays engaged and your business stays compliant as you grow.

    Including:

    • Recruitment, onboarding, and offboarding

    • HRIS implementation and performance management frameworks

    • Employment law compliance including zero-hours contracts, commission structures, and retail working patterns

    • HR policy writing specific to retail operations

    • Seasonal recruitment and rapid onboarding processes

    • Store opening logistics and staffing planning

    • Flexible working model design for peak periods

    • Health & Safety audit preparation for retail environments

    • Performance management for store and warehouse teams

    • Team training on omnichannel customer service

    • Change management through expansion or restructuring

    • Leadership coaching and team development

  • Whether you're opening a store or launching a new channel, we put the right people in your corner.

    We help you think through what's next, model whether it'll actually be profitable, and then help you deliver it - from feasibility through to launch and post-launch performance tracking.

    Including:

    • Channel expansion strategy (stores, marketplaces, subscriptions, wholesale)

    • New store feasibility modelling including foot traffic, transaction values, and operating costs

    • Financial modelling covering setup costs, working capital, break-even, and cash flow

    • Pop-up, concession, and department store partnership assessment

    • Marketplace channel analysis (Amazon, eBay, Etsy) including commission structures and margin implications

    • Subscription model feasibility including pricing strategy and churn assumptions

    • Staff recruitment for new locations or channels

    • Go-live planning and soft launch management

    • Post-launch performance tracking against feasibility assumptions

    • Course correction recommendations based on actual vs. projected performance

Meet the Team

The team behind Sure Thing.

Experienced operators who've solved the specific problems you're facing. When you work with us, you work directly with them.

Let’s Talk

If you'd like to explore how we can work together, or even just to find out a bit more about what we do, we'd love to chat.

Book a Meeting 🗓️